The P.A.R.T.S Model

Uncovering the blueprint for success!

Adam Ingle
being creative newsletter by Adam Ingle

The P.A.R.T.S Model

I spent some time this week deep diving into other creators and artists who have built online businesses around helping others succeed. I wanted to understand how they operate, get to where they are, and the value they offer their audiences. I intended to discover a resource or blueprint I could follow, dissect and simplify for anyone who wanted to use it as a stepping stone for their own path.

The good news is I uncovered a map of how each of them has managed to build an audience and reach a level of success that allows them to support themselves financially. The bad news is it's not a treasure map. It's not a map you can follow step by step, and suddenly, you arrive at a treasure chest full of your dreams and goals. Instead, it's a long, winding road unique for each individual. There is, however, a framework that is consistent among all successful creators and artists; I've found Jay Clause's (see the end of this newsletter) P.A.R.T.S model to be the most straightforward and concise model on this:

  1. Purpose - This is fundamentally the most important yet overlooked step to success. What is your goal? Some questions you need to ask yourself and have a burning desire to achieve are:
    a) What is it you want to do?
    b) Who is it you're trying to help?
    c) Why you?
    d) Why should people care?
  2. Attention - If you don't already have an audience, you need to build one because, without an audience, you don't have a business. It's that simple.
  3. Revenue -  Once you've got your audience, you need to build a system for generating revenue. As artists, this may be challenging when you're looking for ways outside of just selling your art, but to build a sustainable business, we need to get creative.
  4. Trust - Having an audience isn't enough. It would be best if you built a level of trust with your audience, which could be achieved by consistently delivering on the promise you set out in your purpose. Trust comes from overdelivering. It comes from showing up for your audience over and over again.
  5. Scale - Jay refers to this last part as systems; I can understand why, but for simplicity, I've renamed it Scale. When you complete the first four sections of the model (PART), you will have a steady and reliable revenue-generating business. However, if you want to be open to what you can earn and level up, you need to be able to Scale in multiple ways (PARTS).

The path to success is challenging. The truth is, there is no fixed blueprint or roadmap to success, but that's why I'm a fan of the PARTS model. Instead, it provides milestones and markers that act as guides to steer you in the right direction.

This Weeks Creation

This week I started a new series I'm calling Faces. The goal is to work through over 20 emotions and execute them in a fun, simple and colourful way. This series allows me to create freely (without the need for many references) and utilise the three software packages I'm working toward mastering, ZBrush, Cinema4D and Photoshop.

Anxiety was the first-word prompt in the series, and I've decided to sell the entire collection in metal posters in my Displate Store.

This Weeks Resource

During my deep dive this week, the two best creators I've found providing a similar service to their audiences as I am are Dan Koe and Jay Clause. So I wanted to share their platforms with you! The video above is a video of Dan's where he highlights how you can make money as a creative online. I suggest giving it a watch over you lunch.

Dan's newsletter, 'The Koe Letter,' focuses on business and life and explores some of the most interesting theories and how humans operate. It may not sound like a newsletter for creatives, and you'd be correct, but make no mistake, Dan is one of the best and most articulate writers I've come across on the web, and the lessons he teaches can be directly adapted to your journey.

Jay's newsletter, 'Creator Science,' is a weekly newsletter designed to help you get more competent and accelerate your journey as a professional creator. Jay is responsible for the PARTS model above, and I've learned a lot from him and feel you could too.

I hope you liked this week's issue. In the last four weeks, I've been trying to lay a foundation for the skills and frameworks we need to become successful as artists, creatives or creators.

- Adam