ABC Sports is a multi-sport coaching service for primary schools. Their main focus is on the development of functional movement skills in children such as agility, balance and co-ordination, while also developing the fundamental sports skills.
The client needed a brand identity that was adaptable to allow for future expansion but also be an inviting and friendly brand aimed toward kids to encourage play.
The abc sports logo incorporates a colon into it's design. This is used as a way to introduce the various sports and activities to the kids while reinforcing brand recognition.
The logo also combines the colon and C together to create the smile icon. This opens up a lot of fun and creative uses while communicating the friendly & colourful approach abc sports take to physical education and activity.