Basketball Ireland
Basketball Ireland
Brand Identity

Project Summary

Founded in 1945, basketball Ireland is the national governing body for the sport of basketball on the island of Ireland. Their primary focus is to increase the participation levels of basketball throughout Ireland and to provide professionally managed courses, competitions, leagues and services to the basketball public.

The primary aim of this project was to rethink and develop an appropriate identity for Basketball Ireland. The proposed solution had to embody the essence of Ireland as a nation in the sport of basketball and communicate these values to both a National and International audience.

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